These customer quotes will inspire you. In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or an idea – obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.
Below you will find a collection of motivating, happy, and encouraging customer quotes, customer sayings, and customer proverbs.
Best Customer Quotes
- “You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.” ~ David Neeleman
- “Over the last 40 years, I have built MW into a multi-billion dollar company with amazing employees and loyal customers who value the products and service they receive at MW. Over the past several months I have expressed my concerns to the Board about the direction the company is currently heading. Instead of fostering the kind of dialogue in the Boardroom that has in part contributed to our success, the Board has inappropriately chosen to silence my concerns through termination as an executive officer.” ~ George Zimmer , Loyal customer quotes
- “The successful producer of an article sells it for more than it cost him to make, and that’s his profit. But the customer buys it only because it is worth more to him than he pays for it, and that’s his profit. No one can long make a profit producing anything unless the customer makes a profit using it.” ~ Samuel B. Pettengill
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“It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.” ~ Ben Horowitz
- “Well, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they’ll be more likely to stay on the Windows platform.” ~ Jim Allchin
- “At the expansion stage, it’s really easy to lose focus and chase the shiny object, instead of staying focused on what you’re good at and the customers that are already successful.” ~ Jim McDonough
- “We always purchase the latest technology and equipement ahead of when we actually need it, so it is always ready to work when the real demand is there for it. We implement the changes before the customers even realizes a need for it.” ~ Eric Metcalf
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“Better service for the customer is for the good of the public, and this is the true purpose of enterprise.” ~ Konosuke Matsushita
- “I think one of the things people don’t understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It’s a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.” ~ Jeff Bezos
- “Network selectively. Nothing says “business newbie” like shotgun networking. “You never know when someone might say yes” is marketing for dummies. Take the time to build a profile of your ideal customers, and target your networking activities to reach them. Speak to those who are already predisposed to want what you offer. Almost any profile is better than “anyone with a pulse.”” ~ Steve Pavlina
- “Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.” ~ Marc Benioff
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“Our social mission as a manufacturer is only realized when products reach, are used by, and satisfy the customer . . . We need to take the customer’s skin temperature daily.” ~ Konosuke Matsushita
- “Who comes first? Don’t be silly, says King Hal; it’s employees. That is – and this dear Watson, is elementary – if you genuinely want to put customers first, you must put employees more first.” ~ Tom Peters
- “The most important job of the entrepreneur begins before there is a business or employees. The job of an entrepreneur is to design a business that can grow, employ many people, add value to its customers, be a responsible corporate citizen, bring prosperity to all those that work on the business, be charitable, and eventually no longer need the entrepreneur. Before there is a business, a successful entrepreneur is designing this type of business in his or her mind’s eye. According to my rich dad, this is the job of a true entrepreneur.” ~ Robert Kiyosaki , Customer quotes for business
- “The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.” ~ Howard Schultz
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“The more successful you and your organization become, the more humble and devoted to your customers you need to be.” ~ Robin Sharma
- “The #1 guideline to success is you must be in business for yourself. When you work for someone else, you sell your time at wholesale to your employer, who then re-sells it at retail to the customer.” ~ J. Paul Getty
- “The road to hell is paved with the pursuit of volume. Volume leads to marginal products, marginal customers, and greatly increased managerial complexity.” ~ Richard Koch
- “This is very positive for our community…The educational facilities in our area are enjoying advanced broadband services over a state-of-the-art 4G wireless network” ~ Larry Gates
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“A customer votes everyday with his dollar. Our job is make sure he votes for us.” ~ Henry Ford
- “Software: These programs give instruction to the CPU, which processes billions of tiny facts called bytes, and within a fraction of a second it sends you an error message that requires you to call the customer-support hot line and be placed on hold for approximately the life-span of a caribou.” ~ Dave Barry
- “Customers should be number 1, Employees number 2, and then only your Shareholders come at number 3.” ~ Jack Ma
- “If you look after your staff, they’ll look after your customers. It’s that simple.” ~ Richard Branson
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“Screw the competition – focus on good customer service.” ~ Richard Branson
- “I always say this to the young chefs and mean it: The customer is excited, he says you are an artist, but we are not, just craftspeople with a little talent. If the chef is an artist, he doesn’t succeed. Why? Because he is inspired today but not tomorrow. We cannot do that.” ~ Andre Soltner
- “We’ve had customers from the beginning. The reason people use Dropbox is because they really love it. We think more about who is going to be competing with what we are going to be doing, not with where we started.” ~ Drew Houston
- “Remember: You are the only human being in the world who can help this particular customer at this particular moment in time.” ~ Tom Peters
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“Get your customers involved in your business. Make them your partners and they’ll never leave you.” ~ Kevin Stirtz
- “We have been ruled by men who live by illusions … the illusion that there is some other way of creating wealth than hard work and satisfying your customers.” ~ Margaret Thatcher
- “How many evangelism programs have you encountered in which sharing the gospel assumes no relationship with the customer and Jesus is sold like soap?” ~ Reggie McNeal
- “Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.” ~ Donald A. Norman
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“Marketing has always been about the same thing – who your customers are and where they are.” ~ Noah Kagan
- “I am convinced that companies should put staff first, customers second and shareholders third – ultimately that’s in the best interest of customers and shareholders.” ~ Richard Branson
- “The key to using the Internet to extend and build relationships is to view ownership of information differently-you need to bring customers inside your business to create information partnerships … relationships become the differentiator, more than products or services. Businesses become intertwined.” ~ Michael Dell
- “Only recently have people begun to recognise that working with suppliers is just as important as listening to customers.” ~ Barry Nalebuff
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“The true purpose of a business is to create and keep a customer, not to make you money.” ~ Theodore Levitt
- “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.” ~ Theodore Levitt
- “Ask any Ferrari, Porsche or Ray-Ban salesperson about their average customer and you will very likely hear that he is not, as the adverts would have us believe, a virile young footballer with shiny hair, a rippling six pack and a trouser pouch like a new punch bag. He is, in fact, a middle-aged bloke wearing more chins than he started life with and carrying the clear evidence of forty years of beer and pies slung across his midriff.” ~ Richard Hammond
- “I am thrilled to be working with Lane Bryant on this collaboration. Designing apparel women can feel confident and beautiful in has been a long-standing pillar of the Lela Rose brand, and we are looking forward to bringing our designs to Lane Bryant’s inspiring base of customers.” ~ Lela Rose
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“The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.” ~ Theodore Levitt
- “If you like eating meat but want to eat ethically, this is the book for you. From the hard-headed, clear-eyed, and sympathetic perspective of butchers who care deeply about the animals whose parts they sell, the customers who buy their meats, and the pleasures of eating, this book has much to teach. It’s an instant classic, making it clear why meat is part of the food revolution. I see it as the new Bible of meat aficionados and worth reading by all food lovers, meat-eating and not.” ~ Marion Nestle , Customer quotes care
- “In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.” ~ John Wanamaker
- “I have been offered the highest paid contracts in the world. I refused them all. It’s not my thing. I don’t want to cheat people. And there are certain people I am allergic to. I even intervene when I don’t like a customer; I rush in and check all the names. If I don’t like them, I don’t take them.” ~ Azzedine Alaia
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“Selling eternal life is an unbeatable business, with no customers ever asking for their money back after the goods are not delivered.” ~ Victor J. Stenger
- “It’s a civic virtue to be exposed to things that appear to be outside your interest. In a complex world, almost everything affects you – that closes the loop on pecuniary self-interest. Customers are always right, but people aren’t.” ~ Eli Pariser
- “In order to give these customers what they want within an appropriate timescale, we are committed to developing a broad range of technologies-including plug-in hybrid, electric vehicle and FCV, corresponding to the simultaneous diversification of energy sources.” ~ Yoshikazu Tanaka
- “To quote a recent customer email, “I really appreciate your thoughtful and professional response. I don’t get that a lot from customer service. Usually, it’s scripted nonsense that makes it seem like I’ve done something wrong. You’ve single-handedly improved my perception tenfold. Someone there ought to give you a pay raise.”” ~ Matt Mickiewicz
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“Industrial design keeps the customer happy, his client in the black and the designer busy.” ~ Raymond Loewy
- “My name is Wendell Potter and for 20 years I worked as a senior executive at health insurance companies, and I saw how they confuse their customers and dump the sick — all so they can satisfy their Wall Street investors.” ~ Wendell Potter
- “A long time ago I discovered that when employees are passionate about their work, customers are passionate about the company. Kevin Sheridan knows that secret too. His insights on finding the right people and getting them engaged can change your culture forever.” ~ Quint Studer
- “The costs of poor quality are tangible; they will cost you customers and money, and ultimately affect the success of your business.” ~ Subir Chowdhury
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“If I’d listened to customers, I’d have given them a faster horse.” ~ Henry Ford
- “The American work ethic is something to be admired. Our workforce, regardless of position, works hard to produce the best product and serve customers to the best of their ability.” ~ Leonard Boswell
- “The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.” ~ Brian Tracy
- “You keep customers by delivering on your promises, fulfilling your commitments and continually investing in the quality of your relationships.” ~ Brian Tracy
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“Keep the customer actively involved throughout your presentation, and watch your results improve.” ~ Harvey Mackay
- “Big Government is erecting a panopticon state – one that sees everything, and regulates everything. It’s great “customer service,” except that you can never get out of the store.” ~ Mark Steyn
- “News networks giving a greater voice to viewers because the social web is so popular are like a chef on the Titanic who, seeing the looming iceberg and fleeing customers, figures ice is the future and starts making snow cones.” ~ Randall Munroe
- “For a long time, to obtain enterprise customers, I concealed the fact that I owned the company. I never lied about it, but I never volunteered that information. My business card didn’t even have a title” ~ Rebecca Enonchong
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“Customers first, employees second, and shareholders third.” ~ Jack Ma
- “My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?” ~ Sara Blakely
- “It’s about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven’t a clue how we got here!” ~ Anita Roddick
- “It is said if an organization listens to the complaint of a customer and the problem is fixed, the customer remains a loyal customer and tells approximately seven others about the experience. Conversely, if a person is ignored and the problem not fixed, that customer will not deal with that organization anymore and will tell approximately twenty other people about the negative experience.” ~ Phil Pringle
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“More than half your marketing time should be devoted to your existing customers.” ~ Jay Conrad Levinson
- “When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.” ~ Jay Conrad Levinson
